Top Marketing Textbooks


This webpage provides an up-to-date list of the top marketing textbooks.
Rankings are based upon the number of syllabi in which a marketing book has appeared since 2015 (source: opensyllabus.org).
The most recent edition of each book is provided.

1.  Marketing Management (15th Edition)

Author(s): Philip T. Kotler, Kevin Lane Keller
Publication date: 2015-01-09
ISBN: 0133856461
ISBN-13: 9780133856460

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

2.  Principles of Marketing (17th Edition)

Author(s): Philip T. Kotler, Gary Armstrong
Publication date: 2017-01-14
ISBN: 013449251X
ISBN-13: 9780134492513

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

3.  Marketing: An Introduction (13th Edition)

Author(s): Gary Armstrong, Philip Kotler
Publication date: 2016-02-06
ISBN: 013414953X
ISBN-13: 9780134149530

Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

4.  Advertising and Promotion: An Integrated Marketing Communications Perspective (11th Edition)

Author(s): George E. Belch, Michael A. Belch
Publication date: 2017-03-10
ISBN: 1259548147
ISBN-13: 9781259548147

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.

In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.

5.  Digital Marketing (7th Edition)

Author(s): Dave Chaffey
Publication date: 0000-00-00
ISBN: 1292241578
ISBN-13: 9781292241579

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.  This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus successfactors for key digital marketing techniques including search marketing, conversion optimisation anddigital communications using social media including Twitter and Facebook.

6.  International Marketing (17th Edition)

Author(s): Philip Cateora, John Graham, Mary Gilly
Publication date: 2015-11-09
ISBN: 0077842162
ISBN-13: 9780077842161

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th Edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets.

7.  Marketing Communications: discovery, creation and conversations (7th Edition)

Author(s): Chris Fill, Sarah Turnbull
Publication date: 2016-06-02
ISBN: 1292092610
ISBN-13: 9781292092614

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications.

8.  Marketing (6th Edition)

Author(s): Dhruv Grewal, Michael Levy
Publication date: 2017-02-15
ISBN: 1259709078
ISBN-13: 9781259709074

Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated  grewallevymarketing.com blog will keep classroom discussions current and engaging.

9.  Global Marketing (9th Edition)

Author(s): Warren J. Keegan, Mark C. Green
Publication date: 2016-01-17
ISBN: 0134129946
ISBN-13: 9780134129945

Familiarizes Readers with Global Marketing and the Global Business Environment

Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.

 

Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.

10.  Marketing (14th Edition)

Author(s): Roger A. Kerin, Steven W. Hartley
Publication date: 2018-02-09
ISBN: 1259924041
ISBN-13: 9781259924040

Kerin/Hartley's Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The book is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests.

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